Ask yourself, what could happen if I leave my tradeshow performance to chance? You could luck out and have a fabulous show.
You could also:
– Miss out on great sales opportunities because your booth staffers didn’t ask the right questions.
– Alienate would be buyers with pushy sales tactics, off color humor, or crass booth behavior.
– Make any of a dozen common mistakes that cost companies customers.
– Ruin your standing in the industry by appearing inept and poorly prepared next to your peers.
– Discourage would-be partners from considering doing business with you: after all, you obviously don’t have your act together!
– And even more! Losing this https://boss45.net/ wager doesn’t appear so inconsequential anymore, does it? When the real life cost of poor show performance is spelled out, the planning route suddenly becomes far more attractive.
Ideally, tradeshow planning begins twelve to eighteen months before the event.
This is the best way to ensure your staffers know what’s expected of them, and have time to develop and practice the skills they need to do the best job possible.
What happens if you’re within that window? Do you just throw the dice and hope for the best? You can: or you can choose to do the best you can in the time you have.
Any preparation, even a few hurried hours before the event, is better than none at all.
Obviously, the more you have, the better off you are.
Priority items to cover include goals and objectives: Why are you at the show and what do you want to accomplish? Go over qualifying questions: what type of attendees should your staffers be spending time with, and what type of information do you want them to collect.